Danone readies Silhouette campaign
Danone is preparing an advertising campaign for its new Silhouette line of yogurt. The product is aimed primarily at women seeking a balance between healthy and enjoyable food. The campaign will include television advertising developed by Saint-Jacques Vallée Y&R of Montreal, with media buying handled by Havas. The product launch is being managed by Enzyme, while the packaging was designed by Pigeon Branding & Design.