ParentsCanada, Thyme Maternity ready cross-promotion
Magazine publisher ParentsCanada Group has signed a distribution agreement with pregnancy clothing retailer Thyme Maternity. During the multi-year agreement, the company's Best Wishes and Mon Bebe magazines will be exclusively distributed through Thyme Maternity retail locations. The maternity clothing chain will, in return, conduct a promotion program through ParentsCanada and Parentscanada.com. Thyme Maternity is a subsidiary of Reitmans Canada. ParentsCanada Group is a division of Family Communications. "It is a natural fit," said Don Swinburne, president of Family Communications. "With more brand decisions being made prenatally, we were looking for a unique distribution partner for Best Wishes and Mon Bebe magazines. Each of these sixty-year-old plus publications has just been converted editorially to pregnancy journals."