Zoom Media signs deal with Boston Pizza
Montreal-based out-of-home company Zoom Media has formed an agreement with restaurant chain Boston Pizza, based in Richmond, BC, to place advertising displays in its 25 locations in Quebec. Zoom Media expects these displays to primarily reach 25- to 54-year-old consumers in both the sit-down and sports bar areas of the restaurants. "We are very excited to begin this new partnership with Boston Pizza," said Éric Fortin, vice-president of operations and development at Zoom Media. "Timing could not be better. With the return of NHL hockey, advertisers can benefit from the increased traffic coming from excited sports enthusiasts ready for game night at Boston Pizza."