Richter hires DDB Public Relations
Montreal-based accounting and financial advisory firm Richter has retained DDB Public Relations as the PR agency of record for its new office in Toronto. Richter, formerly known as RSM Richter Chamberland, expanded into the city in December via a merger with SBLR Chartered Accountants. DDB's assignment includes support for this expansion and recent rebranding, as well as the development of a communications plan intended to raise awareness of the office in the Toronto market. DDB has been agency of record for Richter in English Canada since the fall of last year, when the agency handled public relations for the merger. "Richter has experienced tremendous success in the Montreal market for over 85 years," said Eve Laurier, vice-president of strategic relations at Richter. "We knew to establish the new Richter brand in Toronto, we needed an agency that could bring strategically strong creative solutions to our thought leadership efforts." Richter also makes use of the firms Cohn & Wolfe and Bleublancrouge.