Bimm Communications launches retail division
Toronto-based Bimm Communications has launched a new retail division. The division will be headed by Alyssa Huggins, previously vice-president and national brand leader at Cossette. Clients of the division include Loblaws, Harley Davidson and Audi. "Retail exclusivity doesn't really exist anymore," said Bimm president Mike Da Ponte. "We focus on how every consumer touch-point can harness the power of individual consumer passion and preference with the ease of technology, so retailers can create branded experiences throughout the path to purchase. We're looking to evolve hyper-local marketing and the future of instant retail transactions."