Walt Disney Studios promotes Oz The Great and Powerful
Walt Disney Studios Canada will conduct a street promotion this weekend in support of its upcoming film Oz The Great and Powerful. The initiative will take place in Toronto, Montreal, Vancouver, Calgary and Edmonton. It will make use of a replica of a winged monkey that appears in the movie, accompanied by a promotional worker in costume as lead character Oscar Diggs. Additional promotional workers will display clips from the film to passers-by and distribute prizes. Consumers who take a photograph of the promotion and post it to Twitter using a certain hashtag will be entered into a draw for an Oz-themed prize package. The promotion will run again in Toronto, Montreal and Vancouver on the weekend of March 8. The campaign was developed by Simon Pure Marketing.