Heart & Stroke Foundation conducts Make Health Last campaign
The Heart & Stroke Foundation has begun a new awareness campaign called "Make Health Last" in association with CBC. The effort consists of three 30-second commercials featuring CBC personalities Adam Beach, Arlene Dickinson and Ron James, who encourage viewers to make "simple changed" to their lives to minimize their risk of heart disease and stroke. The campaign will run until May 31 on CBC Television, CBC News Network and some regional stations. The ads will also run before streaming videos on CBC's online services. "CBC is proud to be a media partner for The Heart & Stroke Foundation on this initiative," said Gaye MacDonald, director of marketing activation at CBC Revenue Group. "Our multiple platforms, content and product integration opportunities are a great vehicle for them to spread the word about health concerns in a powerful way that resonates with Canadian audiences."