InField Marketing Group launches Influence Marketing
InField Marketing Group of Mississauga has launched a new subsidiary called Influence Marketing. The agency will specialize in experiential marketing, shopper marketing, sponsorship development and retail promotions. "True integration is what our clients demand and Influence Marketing is now in a position to provide it," said agency president Chris Wilson. "We've always been industry leaders in concept development and execution, but our agency has evolved. We dream big and think strategic. We discover actionable insights with our new Insight Network. This lets us tailor better programs to ensure we design the most immersive experiences that instigate action. Throughout we stay focused on the end goal, helping our clients sell more."