Pattison Onestop readies book club promotion
Toronto-based out-of-home media company Pattison Onestop will conduct a promotion next month in association with the Toronto Public Library. The promotion, called the "TTC One Book Club," will run from April 2 to 21. A series of 30-second ads displayed on screens in Toronto subway stations will encourage commuters to read the novel Fahrenheit 451 by Ray Bradbury and discuss it via Twitter. The promotion is part of Pattison's year-long "Art in Transit" initiative.