Olive Media adds ShareThis to measurement services
ShareThis, a social media measurement firm based in Palo Alto, CA, has signed an agreement with Olive Media of Toronto by which Olive will exclusively represent ShareThis in Canada. The company produces a metric it calls the Social Quality Index, which media buyers can use to aim social media campaigns at specific audiences. "Social sharing helps us to identify a highly engaged audience, interested in very specific brands and product categories," said Kristie Painting, general manager and sales vice-president at Olive Media. "This relationship with ShareThis offers our advertisers a smart, social solution that combines reach, scale and quality of data. The addition of ShareThis to our audience targeting portfolio allows us to serve relevant messaging to users who are talking and listening about our clients' brands. It's a powerful solution for both performance and branding campaign objectives."