Mucho Burrito breaks new campaign
Mississauga-based Extreme Brandz has begun a new advertising campaign for its Mucho Burrito fast food franchise. The campaign, developed by Doug & Serge of Toronto, promotes the limited-time addition of three new additions to the chain's menu: Fiery Chicken Chorizo Fiesta, Mango Steak Tango and Guacagrilled Pineapple Carnita. The 30-second radio commercial features a Mexican taco maker who visited Canada in March. These ads are being supported by posters as well as in-store and online materials. "We have great fun with these Mucho Burrito limited time offers," said Ian Schwey, creative director at Doug & Serge. "Our objective is always to show that Mucho Burrito's food is always a fun, delicious escape from the ordinary. This time we tip our taco-hats to these very tasty tacos." Mucho Burrito has 60 locations in North America.