Cellier magazine redesigned
The Société des alcools du Québec has redesigned its magazine Cellier. The publication, which is produced in English and French by TC Media, will now be published eight times per year with a circulation of 350,000, distributed for free through SAQ Sélection retail stores in Quebec. The magazine will now also have a tablet edition. The publication focuses on newly-arrived wines and spirits at the stores, along with suggested food pairings and advice for entertaining. "These changes to the magazine show our commitment to better meeting the expectations of our customers," said Michel-André St-Jean, director of the specialties business unit at the SAQ. "The new approach for Cellier - New Arrivals will help us broaden our appeal with wine lovers who like to try out new fine wines and spirits. We have focused on discovering and exploring many new and different products that enhance the pleasure of good food."