The Ottawa-based Cement Association of Canada has launched a new website at RediscoverConcrete.ca to provide information on the sustainability of concrete as a building material. The site is aimed at the general public, as well as legislators, policy makers, environmental non-governmental organizations, architects and engineers. The site also promotes the cement and concrete industry's efforts to become more efficient and environmentally clean. "While concrete is literally the foundation of our communities, the extent of its contribution to sustainable development is widely underestimated," said Michael McSweeney, president and CEO of the association. "It's our mission to ensure Canadians have at their fingertips the information they need to appreciate both our vision for a more sustainable future as well as concrete's immense contribution toward addressing society's sustainability challenges, and this is what the portal is all about."