Square One Shopping Centre retains Veritas Communications
Mississauga-based Square One Shopping Centre has hired Veritas Communications of Toronto as its public relations agency of record. The agency will work to support the mall's $320 million renovation project, which will be revealed in the fall. "As we begin revealing our most dramatic renovation to date, we are delighted to be partnering with Veritas who will help us go new places from an influencer marketing standpoint," said Elena Price, marketing director at Square One. "Their experience, creativity and dedicated leadership in helping to launch and elevate retail brands through activation of key influencers and brand ambassadors will be key ingredients as we take Square One to newer heights." Square One is managed by Oxford Properties Group.