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Sleeman Breweries hires Citizen Optimum

Sleeman Breweries has retained Citizen Optimum of Toronto as its national public relations and communications agency of record. The agency's Montreal and Vancouver offices will also participate in the servicing of the account. The assignment includes the brewery's Sleeman, Sapporo, Okanagan Springs, Unibroue, Pabst Blue Ribbon and Old Milwaukee brands. Citizen Optimum won the account in a competitive pitch process. "Ours is a successful, growing and dynamic business," said Stephane Duval, marketing vice-president at Sleeman Breweries. "We're excited about the stories we have to tell, and Citizen is entirely up to the task. At the same time, Citizen showed us that they understand what a client needs, which was critical to our decision."

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