SourceKnowledge debuts online video real-time bidding service
SourceKnowledge of Montreal has launched a new real-time bidding service for online video advertisements. Advertisers can use the service to bid on ad inventory on a per-impression basis. "SourceKnowledge delivers over 150 million video streams in Canada and in the US every month and continues to see exceptional growth as more agencies and advertisers begin to include online video advertising in their digital strategy," said Patrick Hopf, president of SourceKnowledge. "With the server upgrade to RTB, SourceKnowledge is now ready to offer advertisers what they want, a reliable, scalable automated-bidding solution for video advertising inventory in Canada."