Alcohol company Beam Canada has signed a sponsorship agreement with the Montreal Impact soccer team in support of its Canadian Club whisky brand. Under the terms of the agreement, Canadian Club and Canadian Club Mixed & Ready products will be sold in the stands at Stade Saputo during the 15 Impact home games this season. The mezzanine level of the stadium will also feature a CC Club area serving Canadian Club cocktails. In addition, three games will feature a halftime event during which consumers will engage in soccer-themed challenges to win prizes. "We are thrilled to partner with the Montreal Impact and to welcome their fans to the CC Club," said Rob Tucker, brand manager for Canadian Club. "The smooth and refreshing nature of Canadian Club products make it the perfect beverage for fans to enjoy while cheering on their team."