CNW Group introduces new content marketing service
Toronto-based news release distribution company CNW Group has debuted a new content marketing service called the ARC Engagement Platform. The service, originally developed in the US by PR Newswire, takes the form of a customizable website that combines the management of multimedia, content marketing and social media activities for marketing and public relations campaigns. These materials can then be updated as a campaign progresses. "Our goal has always been to offer our clients the most visibility for their news in the Canadian market," said Carolyn McGill, president and CEO of CNW. "In pairing increased visibility with deep audience engagement, the ARC represents the next generation of that goal."