Nova Scotia Tourism conducts out-of-home promotion
Nova Scotia Tourism began a promotion in Toronto yesterday involving a 28-foot-tall replica of the Peggy's Cove Lighthouse at the intersection of Bay and Wellington Streets. The launch event also offered food and music from the province to passers-by. The three-week promotion was developed by Extreme Group in association with Fourth Wall Media, which is a division of Pattison Outdoor Advertising. "Fourth Wall Media is very excited to launch a one-of-a-kind out-of-home experience at Peggy's Corner in downtown Toronto," said Dmitri Melamed, general manger of Fourth Wall Media. "It's been a wonderful experience working with Extreme Group and Nova Scotia Tourism on bringing this iconic landmark to the people of Toronto. We look forward to bringing continual excitement and innovation to the world of OOH advertising across Canada."