Coast Hotels introduces new branding
Coast Hotels of Vancouver has begun a rebranding initiative. The project includes a redesigned website at CoastHotels.com and a new tagline: "Refreshingly local." The new branding is intended to reflect the "friendly, authentic spirit" of Coast Hotels, according to the company. The new website incorporates a streamlined booking process, improved functionality for loyalty program members and a new availability calendar. It also makes use of a responsive design that adapts to mobile devices, as well as new content such as local guides and event calendars. "We took the time to involve our customers and understand what really made Coast special to them," said Sarah Kirby Yung, executive director of marketing and communications at Coast Hotels. "This new brand is about honoring our 40 years of history, while building for the next 40 and attracting new generations of travelers." The new branding and website were developed by GreenRubino of Seattle and GCommerce of Park City, UT.