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Ferrero Canada conducts Tic Tac Flavour Faceoff
Candy company Ferrero Canada has begun a contest promotion called the "Tic Tac Flavour Faceoff" in support of its Tic Tac brand of mints. During the promotion, which will run until June 25, consumers can vote for their favourite flavour of Tic Tac at <http://www.tictacfaceoff.com>. Consumers will be asked to choose one of three flavours, the most popular of which will be added to the product line for a limited time. Voters will be entered into a draw for a grand prize of $5,000 and a year's supply of the winning flavour, as well as a range of instant prizes. The contest will also be supported with social media activities. "We're encouraging people to vote early and vote often," said Pamela Coolican, brand manager for Tic Tac Canada. "We know our fans are incredibly loyal, and giving them the opportunity to help choose the newest Tic Tac flavour is our way of saying thank you. Plus, you really can't go wrong, they're all delicious."