Bent opens in Toronto
A new company called Bent has opened in Toronto, specializing in branded entertainment. The firm is a joint venture of representation company Cue Digital Media, production company Alibi Entertainment and distribution company Hercules Media Group. The company will offer the creation, production and distribution of branded content for television, online, social media and mobile channels. "Bent is the right partnership at the right time with a pedigree and passion for weaving and leveraging brands into entertaining stories, on all video-based platforms," said partner Stephen Tapp. "We understand the journey for brands looking to impact audiences in this highly competitive video landscape. With the right story and the best targeted media we can help our agencies and brand partners to build immersive and powerful relationships with their audiences in addition to developing unique strategies to monetize their efforts."