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Branded Content Television opens in Toronto
A new company called Branded Content Television has launched in Toronto. The firm is headed by president Carmen Lago, previously director of brand partnerships at Bell Media, in association with Tony Chapman, president and CEO of Capital C. The company will specialize in the creation of branded original content and the negotiation of media deals with production companies on behalf of brands seeking exposure through this channel. "The only word I have to describe what lies ahead is tremendous opportunity," said Lago. "I'm thrilled to be in this new and exciting role and leaving the corporate world for this entrepreneurial enterprise. Further, being validated and supported by Tony Chapman through his investment and advisory role only adds to my confidence and vision that this is the right time and place for me. The opportunity is huge."