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Pizza Hut breaks national campaign
Pizza Hut Canada has begun a national advertising campaign in support of five new "Canadian Favourites" pizzas now being sold for a limited time. The campaign, which will run until the end of July, consists of television and digital advertising. The creative was adapted by Grip, which is also handling social media activities. Media buying is being handled by MediaCom, while the in-store materials were developed by Match Ignite and public relations are being conducted by Strategic Objectives. The new pizzas include Cheesy Beef Poutine, Creamy Butter Chicken, Asian BBQ, Grilled Chicken Club and Smokey Maple Bacon. "Canadians are adventurous eaters who seek out a variety of tastes," said Beverley D'Cruz, marketing director at Pizza Hut Canada. "The Canadian landscape is changing and these new recipes are our way of celebrating Canada's diversity and multicultural outlook in a modern, exciting way, and tapping into Canadian favourites." Pizza Hut is a subsidiary of Yum Brands.