Staples Canada hires DentsuBos, Aegis, Zeno Group
Office supply company Staples Canada has retained DentsuBos as its creative agency and Aegis Media as its media agency. The firms pitched for the account in a North American review process in association with public relations agency Zeno Group. "We are looking forward to this new relationship," said Rick Atkinson, marketing vice-president at Staples Canada. "They clearly demonstrated their ability to develop solutions based great insights and strategy to help us succeed."