Natrel rebrands coffee cream line
Quebec-based dairy company Natrel recently hired Lg2boutique of Montreal to undertake a rebranding project for its Natrel Café coffee cream product line. The new branding is intended to portray the cream as a "gourmet product" for "coffee aficionados." It includes new packaging, a new colour scheme and new graphics. "We wanted to communicate the premiumness of the product and highlight Natrel Café’s unique product attribute, 'Made with Real Cream,'" said Diana Carrington of Agropur Division Natrel. "We also wanted the line-up to standout on shelf against our competitors and to stimulate trial."