Canadian Tire moves all media work to Omnicom
Canadian Tire Corporation of Toronto has consolidated its media account at Omnicom Media Group Canada. The account will be led by Omnicom subsidiary Touché and serviced from its recently-opened Toronto office. Touché currently manages media planning and buying for the company's FGL Sports and Mark's divisions. "Our decision to consolidate with one media agency was driven by the need to get more strategic and more efficient in how we do things across all of our divisions in a fast changing media marketplace," said Duncan Fulton, senior vice-president of corporate affairs at Canadian Tire. "We saw benefit in working with one integrated media services team who can have line of sight and drive media strategy across all of our business units. Touché and Omnicom were the clear choice."