Leger Marketing rebrands
Montreal-based Leger Marketing has rebranded itself as Leger, The Research Intelligence Group. According to the company, the new name is intended to better reflect the scope and diversity of its services, and to harmonize the brand following recent acquisition in Canada, the US and Europe. The firm's services include polling, market research, information technology, business consulting, customer satisfaction, brand management, corporate reputation, social acceptability and crisis management. "The world has changed," said CEO Jean-Marc Leger. "Stakeholders have changed, along with businesses and organizations' needs. Leger is changing too, adapting to its clients' needs and now offers more strategic insights."