Apex Public Relations gains two accounts
Apex Public Relations of Toronto has recently gained two new accounts. ICB has hired the agency to handle communications for its Earth Rescue line of cleaning products. The assignment includes blogger and media relations, as well as social media activities. "Apex competed with a handful of other agencies, and ultimately we felt they offered the most strategic communications to differentiate Earth Rescue in the crowded green market," said Peter Camilleri, general manager of marketing and innovation at ICB. Computer maker Asus has retained Apex to handle Canadian media relations and product reviews for the brand. The company produces desktop and notebook computers, as well as displays, graphics cards, networking devices, servers, smartphones and tablets.