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Stop the Drop holds awareness event at provincial park
Stop the Drop, a new not-for-profit organization that works to raise awareness of the drop in water level in Lake Huron, conducted a promotional launch event on June 29. The event, developed by John St. of Toronto in association with Smak Media and Promotions and Elevator Communications, took place at Killbear Provincial Park. Visitors to the park's beach found 2,000 bottles in the sand, each containing a message about the reduced water level, purportedly from Georgian Bay. The messages encouraged readers to visit the organization's website at StopTheDrop.ca for more information. "People go up to the bay to escape and unplug," said Angus Tucker, executive creative director at John St. "We had to reach beachgoers without modern media like TV and online. So we delivered our distress call from the bay using one of the oldest methods in the book, the message in a bottle."