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H&M begins Montreal transit campaign
Clothing retailer H&M has begun a new transit advertising campaign in Montreal. The campaign, developed by Pattison Outdoor Advertising and Cogeco Metromedia, consists of posters, murals and window decals in Jean-Drapeau station. The creative focuses on the clothing chain's sponsorship of the Osheaga Music and Arts Festival and is aimed primarily at consumers on their way to the event. The campaign will run until Aug. 4. "Being the official fashion sponsor at the Osheaga Music and Arts Festival, and recognizing that almost all attendees of the festival pass through Jean-Drapeau station, we thought it was a no-brainer to dominate the station," said H&M spokesperson Stacey Najman. "This impactful domination extends our 'H&M Loves Music' campaign and also solidifies our position as the destination for festival fashion."