Cossette wins Quebec casinos account
The Société des casinos du Québec has retained Cossette of Montreal as its communications marketing agency. Cossette won the account in a tendering process involving an unknown number of contenders. The assignment includes brand development, advertising campaigns, strategy and digital initiatives. The contract will run for three years, with a two-year renewal option. "We are proud to have won this call for tenders and we are more than certain that we have the best team in place, one that spans every field of expertise, in order to carry out innovative 360-degree marketing campaigns," said Sébastien David, vice-president and client lead at Cossette. The Société des casinos du Québec oversees the four government-run casinos in the province: the Casino de Montréal, the Casino du Lac-Leamy, the Casino de Mont-Tremblant and the Casino de Charlevoix. It is a subsidiary of Loto-Québec, which is a government of Quebec corporation.