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Prostate Cancer Canada hires Doug & Serge

Prostate Cancer Canada has retained Doug & Serge of Toronto as its agency of record. The assignment will include mass, digital, social, and event marketing, as well as creative and design work for fundraising initiatives. Prostate Cancer Canada is a foundation that works to raise funds for the development public awareness and education programs about prostate cancer, as well as for research into its detection and treatment. "We are delighted to have Doug & Serge teaming up with us to stop the unnecessary deaths of Canadian men due to lack of awareness and apathy towards the issue," said Rocco Rossi, president and CEO of Prostate Cancer Canada. "We need a communications partner that is strategic, creative and able to engage our target emotionally, and most importantly, develop impactful creative that will break through the noise within the cluttered category of cause marketing."

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