Richardson International makes signage deal with ScreenScape
Richardson International of Winnipeg has signed an agreement with ScreenScape Networks of Charlottetown to install an inventory of digital displays in its chain of Ag Business Centres in western Canada. Richardson specializes in handling and merchandising Canadian-grown grains and oilseeds. The screens will be used to display video and social media content to customers. The initial installation includes 60 sites, with 30 more to be added by the end of the year. "We understand the importance of customer service and that communicating effectively at these locations is key," said Blair Swarbrick, marketing manager for Richardson. "ScreenScape gives us the ability to present customers with information that is relevant to farmers and helpful to their operations."