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Blue Ant Media readies Cottage Life television launch
Blue Ant Media of Toronto will launch its new Cottage Life specialty television channel on Sept. 4. The channel will specialize in do-it-yourself, food, real estate and outdoor living programming. It will take the place of Blue Ant's Bold channel. The launch will include a national free preview period that will be available to 9.2 million households. "We're thrilled to be taking this historic brand to the next level," said Vanessa Case, executive vice-president of programming at Blue Ant Media. "TV audiences will love the blend of lifestyle content that truly embraces our tagline, 'Where every day is the weekend.' The programming for this channel has proven appeal and is a perfect addition to Blue Ant's quickly growing roster of targeted media properties."