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Stephen Thomas debuts new website
Toronto-based Stephen Thomas, an agency specializing in marketing and fundraising for non-profit organizations, has redesigned its website at <http://www.stephenthomas.ca>. The new site is intended to highlight the firm's digital design and content delivery capabilities. It makes use of a responsive design that adapts to desktop and mobile displays. New content includes a bi-weekly blog written by senior staff members that will address issues of interest to Canadian non-profit marketers, such as mobile and social media marketing, donor retention and audience fragmentation. "We've created a lot of new user-focused content for the site," said Simren Deogun, digital manager at Stephen Thomas. "Non-profit marketers are active, on-the-go professionals, so we want to be able to showcase not only our agency's web design and creative capabilities but, from a strategic communications view, what's possible with the content delivery technology. We want to demonstrate best practices in digital and social media communications."