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Leger buys IFOP North America

Montreal-based research company Leger has acquired IFOP North America, a market research firm based in Toronto. Eric Dubois, managing director of the company, will join Leger as co-president and managing director of its Toronto office. Rachelle Deshaies, the current executive vice-president of Leger Toronto, has been promoted to co-president and head of research. IFOP North America is a subsidiary of the Paris-based IFOP Group. Its clients include Bristol-Myers Squibb, GlaxoSmithKline, Merck Canada, L'Oréal Canada, Yoplait, Danone, Scotia Bank, Bel Cheese, La Senza and Ubisoft.

"IFOP North America brings our company a unique expertise in the healthcare sector and consumer insights," said Leger CEO Jean-Marc Léger. "We are proud to welcome this team of senior consultants in the Leger family. With eight acquisitions over the past years, Leger is now able to accompany its clients in Canada, USA and Europe."

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