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Equifax Canada hires Fuse Marketing Group
Equifax Canada has retained Fuse Marketing Group of Toronto as the marketing agency of record for its Consumer and Commercial Information Solutions business groups. Fuse won the account in a four-week agency search and competition that involved three firms in its final stage. The search was managed by Spark Ideas of Toronto.
The assignment includes internal and external marketing, communication planning and campaign execution for the company's business-to-business services. Fuse will work to raise the company's profile as a provider of information-related products and services in Canada. Future work will focus on specific products and services. The agency's first work for Equifax is expected to break in the fall.
"We were looking for an agency partner who could deliver great thinking, creative and insights in a variety of marketing mediums," said Ken Hanley, director of marketing at Equifax Canada. "The Fuse 360-degree approach to marketing and their team's extensive experience made them the hands-down choice to partner with us."