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Smith Roberts becomes Corktown Seed Company
Toronto-based advertising agency Smith Roberts has rebranded itself as Corktown Seed Company. The nine-year-old agency specializes in industry and non-profit clients. With its re-launch, the firm will now being offering corporate responsibility communications and stakeholder relations services.
"We see our role as being a catalyst in the values revolution," said agency founder Malcolm Roberts. "Our best work has always been in the cause marketing space. Now we are evolving to make this our mission. Today's consumers are keen to support companies and causes that align with their personal values. We want to help facilitate that with meaningful communications that create sustainable growth."