Nielsen brings online campaign rating service to Canada
New York-based audience measurement company Nielsen has introduced its Online Campaign Ratings service in Canada on a commercial basis. The service measures the audience of online advertising campaigns with what it describes as TV-comparable metrics, including reach, frequency and gross rating points, as well as demographic data such as age and gender. The ratings are calculated with a combination of panel data and aggregated anonymous demographic information from participating online data providers.
The service launched in the United States in 2011. Nielsen began beta testing the service in Canada earlier this year. Canadian firms that have signed-on the use the ratings include Carat Canada, Casale Media, Mediabrands, Mindshare Canada and Rogers Media. Nielsen has also established relationships with five online advertising companies operating services in Canada: Adconion Direct, BrightRoll, TubeMogul, VideoHub and Videology.
"We've had a tremendous response from clients clamoring for greater insight into their online campaigns and for metrics that allow for easy comparison to other platforms," said Eric Solomon, senior vice-president of global audience measurement at Nielsen. "We are pleased to bring the solution to the market and look forward to continuing to work with our clients to maximize the effectiveness of their digital campaigns."