Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.


Warning: getimagesize(http://www.adnews.com/images/31781.jpg): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/www/adnews/view.php on line 157

Warning: getimagesize(http://www.adnews.com/images/m31781.jpg): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/www/adnews/view.php on line 160

Dairy Farmers of Canada releases Source of Pleasure campaign

Dairy Farmers of Canada has released a new advertising campaign encouraging consumers to buy cheese for the enjoyment of the food. The campaign, called "An Excellent Source of Pleasure," was developed by DDB Canada of Toronto. This is DDB's first campaign for the organization since becoming its agency of record in November 2012. It consists of two 30-second television commercials called "Dose" and "Source." According to the agency, the effort reflects a shift away from the promotion of "everyday" cheeses such as cheddar and mozzarella to "occasional" cheeses such as brie, camembert and gouda. The initiative will run in English-speaking Canada through the fall.

« Back Next »

Related stories Comments