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Starbucks Canada conducts coffee tasting promotion

Starbucks Canada will conduct a series of coffee tasting events this week to coincide with National Coffee Day on Sept. 29. Three thousand tasting events will take place on Sept. 25, 26 and 27 at 1,000 Starbucks locations nationally. According to the company, this will be the largest such series of events Starbucks has conducted in Canada.

Each event will be led by a staff member who will also offer advice on identifying various characteristics of coffee, such as aroma, acidity, body and flavour. Starbucks will use the events to promote its True North Blend, which was specifically designed for Canadian consumers, as well as two products that are new to the Canadian market: Ethiopia and Thanksgiving Blend.

"If there is one thing specialty cafes, independent coffee shops and quick service restaurants can all agree on, it's that Canadians love coffee," said Richard Burjaw, vice-president of marketing, for Starbucks Canada. "We are proud and excited to share Starbucks passion for coffee in a fun, interactive way with coffee lovers across Canada and give our customers the opportunity to try different roasts so they can find their perfect cup."

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