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Bleublancrouge readies real-time-bidding system

AcuityAds of Toronto has signed an agreement with Bleublancrouge of Montreal to provide the agency with an in-house real-time bidding system. Beginning Oct. 1, the system will allow clients to bid on online display, video and mobile ads. According to the company, Bleublancrouge will be the first independent media firm in Canada to use Acuity's self-service platform for display banner real-time bidding.

"There is no doubt in our mind that AcuityAds is the perfect partner to bring our media service up to the next level," said Dave Gourde, media director at Bleublancrouge. "In an era where programmatic buying is picking up rapidly, we want to give ourselves the right tool set to compete against global media agencies. This partnership allows us to deliver customized targeting solutions at highly competitive rates."

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