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Rogers Communications launches Rogers Alerts

Rogers Communications of Toronto has launched a new mobile service called Rogers Alerts. The service will send personalized, location-based promotional offers from retail advertisers to consumers via their smartphones.

The alerts will be sent to Rogers subscribers who sign-up to receive them at <http://www.rogersalerts.ca>. When a participating Rogers customer comes within geographical range of a physical business location, the promotional message will be delivered by text message. The alerts will be sold to advertisers on a standalone basis or as part of a multimedia campaign.

"We know that over half of Canadians are interested in signing up to receive relevant promotions and product offers on their smartphones, especially when the store is nearby," said Nyla Ahmad, vice-president of local digital at Rogers. "With Rogers Alerts, we are leveraging the latest technology to deliver a unique proximity-based shopping experience that's personal and exclusive to Rogers wireless customers."

The service makes use of technology from California-based Placecast, which operates a service called ShopAlerts in the US and the UK. Rogers holds an exclusive agreement to offer this technology in Canada. Companies that have signed-on to use the service at launch include Sears Canada, Future Shop, Pizza Hut Canada, A&W, Second Cup and Rogers Wireless.

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