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Bleublancrouge, Scientific Intelligence, Wunderkind launch joint venture

Bleublancrouge of Montreal, Scientific Intelligence of Toronto and Wunderkind of Toronto have begun a joint venture called L'Institut Idée. The companies describe the venture as a think tank for ideas about the future of brands, as well as "a response to the prevailing over-reliance on individual leaders and tactics without strategy." It will focus on "corporate vision," strategic planning, product innovation, team leadership, corporate culture and marketing communications. The venture will operate in Montreal, Toronto and Boston.

"We're very excited to be launching L'Institut," says Wahn Yoon, co-founder of Scientific Intelligence and president of Wunderkind. "We look forward to working with our clients to make manifest the Great Idea that will drive transformational success. My partners Syd Kessler, Penelope Fridman, Jacob Kessler and I are thrilled to have created L'Institut with the master planners at Bleublancrouge, who truly understand the power of this model for the modern age, the age of ideaship."

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