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Bell Canada sponsors NBA

Bell Canada has signed a new multi-year sponsorship agreement with the National Basketball Association, making the company the official communications sponsor of the league in Canada. As part of the agreement, Bell will be the presenting sponsor of the NBA Canada Series of pre-season games beginning on Oct. 20 in Montreal. Bell will also be the presenting sponsor of NBA All-Star Balloting in Canada, by which consumers can vote daily for players to become starters in the NBA All-Star Game. This will also include a contest component which will award two consumers with a trip for two to the 2014 All-Star Game in New Orleans. In addition, Bell customers will be able to watch weekly NBA content on their mobile devices, including player profiles, rookie features and courtside content. Bell Mobile TV will feature nightly NBA highlights.

"Bell is excited to partner with the National Basketball Association as part of our broad commitment to basketball in Canada, which includes our recently announced partnership with the Raptors, Canada's NBA team, and Bell's support for Canada Basketball and our country's national teams," said Wade Oosterman, chief brand officer at Bell. "Bell is taking the lead in driving the growth of one of the most popular and fastest-growing youth participation team sports in Canada."

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