Mitsubishi breaks Mirage campaign
Mitsubishi Motor Sales of Canada has begun a new advertising campaign promoting its new subcompact car, the Mirage. The campaign, developed by John St. of Toronto, includes a 30-second television commercial called "Commute," supported by out-of-home and digital advertising. The creative focuses on the vehicle's fuel economy, low price, warranty and safety features. French-language adaptation of the campaign was handled by Headspace.
"We know that we're giving Canadian drivers what they value in a subcompact car, great fuel efficiency at an even better price," said Peter Renz, director of national marketing at Mitsubishi Canada. "We tasked John St. with developing a spot that would showcase these features in a compelling way."