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Tim Hortons begins Hockey Hall of Fame contest

Fast food chain Tim Hortons, based in Oakville, ON, has begun a contest promotion called "Timbits Hockey Enters the Hockey Hall of Fame." From Oct. 15 to Dec. 9, consumers can enter by submitting a story about participating in the company's Timbits Hockey program via <http://www.timbitshockey.ca> or the TimmyMe mobile application. Entries can also take the form of a photograph or video. Entries will be displayed on a Timbits Hockey Timeline on the website and may also appear in the new Tim Hortons Theatre in the Hockey Hall of Fame.

The winner will receive a trip for four to Toronto for a behind-the-scenes tour of the Hockey Hall of Fame. Weekly prizes of $100 gift cards will also be awarded. Visitors to the site can also create a personalized virtual Timbits Hockey jersey that can be shared through social media services. The mobile application has been updated to include a Timbits Hockey Camera intended to make it easy to share photos and 10-second videos. The contest is being supported with social media activities.

"Tim Hortons has a long history of supporting minor hockey in Canada and what better way to celebrate this commitment and everyone involved than by bringing Timbits Hockey to the place where the greatest moments in hockey are displayed," said David McMullen, marketing vice-president at Tim Hortons. "We look forward to having these great early memories take their place at the Hockey Hall of Fame's Tim Hortons Theatre."

Timbits Hockey is an initiative that works in association with local community hockey associations in Canada and the US, providing jerseys, participation medals and coaching tools, as well as hosting special events.

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