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Corby Distilleries resumes Wiserhood campaign
Corby Distilleries has resumed its "Wiserhood" campaign after a year's hiatus. The campaign, developed by John St. of Toronto, supports the company Wiser's Whisky brand. The new material includes a 30-second television commercial called "Swan Song" depicting a young man manipulating his date into going to see an action movie.
The campaign will also include social media activities, a branded contest, digital and print advertising, on-premise activities and retail materials. The initiative is intended to raise awareness of the brand and encourage trial.
"The Wiserhood campaign has become a valuable asset for the brand in Canada," said Joe Delvecchio, brand director at Corby Distilleries. "It speaks to the uncompromising qualities of both our brand and our drinkers, and it does it in an engaging and entertaining way."