Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Pizza Pizza begins promotion with Shaw Media

Fast food chain Pizza Pizza has signed an agreement with Shaw Media of Toronto to conduct a series of promotions linked to programs on specialty television channels Slice and HGTV Canada. The first campaign consists of a number of 15-second mock viewer advisories that run prior to airings of The Real Housewives of New Jersey. The ads warn viewers that watching the show may result in a craving for pizza.

A four-week contest component called "Pizza Pizza A Slice of The Real Housewives' Life" will begin next week. The contest will be supported with 30-second commercials using footage of the show. Viewers will be encouraged to visit Slice.ca to enter a draw for a trip for four to any city in which the show has been filmed.

"We were looking for a media partner that understands the Pizza Pizza brand and our fun and approachable image," said Pat Finelli, chief marketing officer at Pizza Pizza. "These light-hearted executions are a great fit with our DNA and help to strengthen the positioning we've built over the years with our agency partner, Media Dimensions. They're bold, irreverent and convey a message that enhances the programming content."

Similar viewer advisories will run during the upcoming season of Canada's Handyman Challenge on HGTV Canada.

« Back Next »

Related stories Comments